ILBE and Intesa San Paolo, promotion campaign for the film Tell like a Woman ends
April 12, 2023
- through the stories of Tell it Like a Woman ends;
- Testimonial was Diane Warren, songwriter and composer of the film song Applause;
- Andrea Iervolino: “Grateful to Intesa Sanpaolo for their commitment to the film industry.”
Watch the Video of the song produced by ILBE and We Do It Together
From the Taormina Film Festival to the Academy Awards, with “Applause” named Best Original Song. This was the path taken by “Tell it like a woman,” a women’s anthology of seven short films chronicling the courage and strength of women around the world. Directed by the likes of Maria Sole Tognazzi and Catherine Hardwicke, the shorts count international actresses such as Eva Longoria, Margherita Buy and Cara Delevingne among their performers.
A hymn to women’s empowerment that has become, thanks to the insight and support of Intesa Sanpaolo, the first vehicle for a campaign to raise awareness about women. Screened at the United Nations on the occasion of the opening of the 67th session of the Commission on the Status of Women, Tell it like a woman is a film with a strong social meaning, which aims to turn the spotlight – thanks to the joint effort of producers, actors and directors – on gender-based violence.
“We are proud to have been able to contribute to the making of this film.”– Andrea Iervolino, CEO of Iervolino & Lady Bacardi Entertainment, commented. – “Tell it like a woman was born in Italy and involves excellence from around the world to raise awareness of women’s rights. We are very grateful to Intesa Sanpaolo for its constant and significant commitment to the film industry and support in promoting this film, whose journey, we are sure, did not stop at the Oscars.”
Intesa Sanpaolo, the first bank in Italy and a leader in supporting the Italian film industry with over 2 billion euros in a decade allocated to audiovisual productions, with ‘Tell it like a woman’ had the opportunity to contribute to the support of a work that gives voice in the fullest sense to the value of women and the female universe.
Tell it like a woman
From Italy to Argentina, from India to the United States via Japan, Tell it like a woman directors Maria Sole Tognazzi, Lucía Puenzo, Catherine Hardwicke, Leena Yadav, Mipo O, Taraji P. Henson, Lucia Bulgheroni and Silvia Carobbio have brought tales from true stories to the big screen – as in the case of Pepcy & Kim, a short film centered on the life of Kim Carter, a drug addict with a criminal past who struggles to free herself from her demons, and Elbows Deep, Catherine Hardwicke’s short film centered on the story of the medical director of a Los Angeles center that provides health care to the homeless, Some shorts, on the other hand, are the product of the imagination of female screenwriters, as in the case of Sharing a Ride, a drama signed by Leena Yadav that tells the story of a self-styled progressive’s encounter with a transgender woman, an encounter that will force her to reexamine her own unconscious prejudices.
Iervolino and Lady Bacardi Entertainment
Iervolino and Lady Bacardi Entertainment S.p.A. (ILBE) is a global production company, founded by Andrea Iervolino and Monika Bacardi and active in the production of film and television content including, mainly, films, TV-shows, animated web series. The company also operates through its subsidiaries Arte Video S.r.l., Red Carpet S.r.l., Iervolino & Lady Bacardi Studios d.o.o., Wepost S.r.l., and SoBe Sport S.r.l. It is listed on Euronext Growth Milan from 2019 – IT0005380602 – IE – and on Euronext Growth Paris – IT0005380602 – ALIE. In fiscal year 2022 ILBE achieved consolidated revenues of €161 million, EBIT of €21 million, and consolidated net income of €3.5 million; backlog reached €173 million referring to the three fiscal years 2023-2025.
We Do It Together
We Do It Together (WDIT) is a 501(C) (3) nonprofit film production company with the goal of pursuing gender equality in society through the production of media content and films created “about women, by women, created for everyone.” We Do It Together was founded in 2015 by director and producer Chiara Tilesi and launched at the United Nations in 2016. The philosophy behind WDIT is to work together with men and women in the industry and change the way women are represented in media and film. www.wedoittogether.org
Intesa Sanpaolo is the largest banking group in Italy – a point of reference for households, businesses and the real economy – with a significant international presence. Intesa Sanpaolo’s distinctive business model makes it a European leader in Wealth Management, Protection & Advisory and characterizes its strong digital and fintech orientation. An efficient and resilient bank, it is the parent company of product factories in asset management and insurance. The strong commitment to ESG includes 115 billion euros in impact financing by 2025, targeting community and green transition, and contributions of 500 million to support people in need, positioning Intesa Sanpaolo as a world leader in social impact. Intesa Sanpaolo has made Net Zero commitments for its emissions by 2030 and by 2050 for its loan and investment portfolios, asset management, and insurance business. A staunch supporter of Italian culture, it has developed a museum network, the Gallerie d’Italia, an exhibition venue for the bank’s artistic heritage and art projects of recognized value.