- Red Carpet created branded content for the social promotion campaign of the highly anticipated film “Transformers – The Awakening,” due out in theaters June 7 distributed by Eagle Pictures;
- Emis Killa, a successful Italian rapper, has been identified as a testimonial for the promotional campaign;
- The campaign included the publication of a teaser video and a reel on the social channels of the Italian rapper and “Paramount Pictures Italia.”
Red Carpet, company of the Iervolino Group & Lady Bacardi Entertainment, has chosen Emis Killa as the protagonist of the social campaign for the promotion of the long-awaited film “Transformers – The Awakening,” distributed by Eagle Pictures to be released in Italian theaters on June 7, 2023.
Red Carpet singled out Emis Killa as a testimonial because of the artist’s popularity and large following on social media. Through the rapper’s social channels, the promotional campaign reached a wide audience of fans and enthusiasts, stimulating interest in the release of the latest long-awaited installment of the Transformers saga.
The campaign included the publication of a teaser video and a reel on the social channels of the well-known Italian rapper, as well as on those of “Paramount Pictures Italia.” In these video contents, Emis Killa wanted to tell the importance of teaming up to achieve ambitious goals and conquer great achievements.
In addition to celebrity engagement, Red Carpet was responsible for the production of the video materials, ensuring quality content that reflected the essence of the film Transformers- The Awakening.
“We are proud to have managed the social promotional campaign for such an eagerly awaited film as “Transformers – The Awakening,” the latest installment in a saga that has captivated millions around the world.- Ellida Bronzetti, CEO of Red Carpet, commented . “Red Carpet was able to demonstrate its quality in celebrity engagement and production of the video materials, enhancing the essence and energy of the film.”